Usually I look around me for some of the latest investment opportunities. I believe that my exposure to a diverse set of individuals and personalities often presents investment ideas. My latest finding is that I believe skateboarding on the UW campus is reemerging as a trend and that skate shops like Zumiez have something to gain from this growth. Longboarding, specifically, is the area I think has not been fully explored yet.
Bloggingstocks – Zumiez soars on strong sales increase
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Tags: Equities
longboarding is making comeback, but it is bringing a different “vibe” with it, if you will. Back in the 1990’s when i was skateboarding, angering local business owners, and breaking or spraining an ankle every two months skateboarders on the whole were ruthless. Today’s twentysomething longboarder is a different breed. Not to say that zumiez couldn’t, won’t, or isn’t capitalizing on this trend, but zumiez to me represents the 90’s skateboarder image, perhaps a little too rough for the longboard market i see. Not to stereotype, but I see the new longboarding crowd as reflecting a derivative of the new-age surf style better reflected in other brand images. From the perspective of a non-fashion investor, semi-out-of-touch with new styles and trends I would be more interested to see a company like, say, perhaps, maybe, A&F with a customer base that reflects the image of the new longboarder. I think the firm with the established image, reflecting the new longboarder style, should bring the longboard to their customers, rather than force their customers to go elsewhere for the product they desire.